PRESS RELEASE: Kawaii in Manila 2

The meaning of Kawaii has gone beyond its original sense. It is no longer just a word that means “cute,” “pretty” or “adorable” in Japanese. Kawaii is now considered a global phenomenon because of its great influence in art, fashion, beauty and even food. It is not just an appreciation for all things cute and fun but also a way of looking at the world in a happy and positive light. Kawaii is a culture enjoyed by many people from all over the world including the Philippines.

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In 2013, the ultimate kawaii experience was brought to the Philippines through “Kawaii in Manila” – a kawaii lifestyle workshop filled with a variety of kawaii-related activities. Following the success of the workshop, the Kawaii Philippines team decided to take the ultimate kawaii experience to a whole new level by staging the first ever Kawaii convention in the world this coming September 6, 2014 – Kawaii in Manila 2!

Kawaii in Manila is a day-long affair dedicated to promoting the interest and appreciation for the Japanese kawaii culture through various kawaii-related programs and activities. It’s an event that aims to unite people who share a common interest in Japanese culture, animation, fashion, and everything in between!

This time, on its 2nd run, Kawaii in Manila has become bigger and better as it brings Japanese brands (such as Lucy Pop – Japanese schoolgirl uniform) all the way from Japan! Kawaii in Manila 2 takes you to a magical portal where you can experience cuteness through this year’s Philippine fair x Japanese matsuri (festival) theme. Several interesting kawaii specialty shops, workshops contests and activities await everyone. It is also an avenue for kawaii enthusiasts who want to showcase their creativity through art, fashion and photography. Kawaii in Manila 2 is here to show everyone how wonderful a kawaii world can be!

  • When: September 6, 2014 (11:00 AM – 8:00 PM)
  • Where: Whitespace Manila, Makati, Philippines – 2314 Don Chino Roces Avenue Extension (Pasong Tamo Ext.), Makati City, Philippines
  • Official
  • Facebook pages: and
  • Hashtags: #kawaiiinmanila2 & #kawaiiph
  • Ticket Prices: Pre-order: 150 PHP; Door price: 170 PHP
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