PRESS RELEASE: Global Innovation Competition L’Oréal Brandstorm 2022 opens to Filipino Students and Graduates from All Fields of Study

Global Brandstorm winners will win a three-month Intrapreneurship mission in Paris, where the travel and accommodation will be provided by L’Oréal

MANILA, Philippines, March 2022 – L’Oréal Philippines is now accepting entries for L’Oréal Brandstorm 2022, a global business and innovation case competition that recognizes the work of students that drive progress and positive change in the beauty industry. 

Now on its 30th year, L’Oréal BrandStorm is championing inclusivity as students and graduates from any field of study from over 65 participating countries are invited to join. This year, Brandstorm has become bigger than ever, with the competition being opened to innovators aged 18 to 30 years old, and with three new tracks to choose from:

  1. The Inclusion Track asks participants to imagine breakaway products and services to empower inclusive beauty.
  2. The Green Track challenges participants to invent the next dimension of sustainable beauty.
  3. The Tech Track encourages participants to revolutionize beauty personalization and experience through tech innovations.

With its expansion to three tracks, six teams from the Philippines (two per track) will be selected as national champions and will get the chance to compete in the international semi-finals on May 12 before advancing to the international finals on June 23.  In its 30-year history, the competition has garnered over 61,000 participants, with over 23,000 participants from STEM majors. In 2012, one Filipino team has also been crowned the global champions.

To join, participants must form a group of three, and ideate disruptive innovation pitches. Teams shall submit a three-slide presentation, as well as a three-minute video presenting their pitch aligned with their selected track. 

Each member of the team must be a registered student taking up undergraduate, graduate, or post-graduate studies. Members of the team may come from different universities but must be from the same country. Diverse representation is highly encouraged. 

Throughout the competition, participants will be able to discover L’Oréal’s culture and stay in touch with its recruiters for potential career opportunities. This year, all participants will get access to a full e-learning platform and exclusive L’Oréal and Salesforce business content.

The global winner of the competition will win a three-month Intrapreneurship mission in Paris, where the travel and accommodation will be provided by L’Oréal. The Interpreneurship mission is a hands-on experience at the L’Oréal Headquarters in Paris, France, where participants will be implementing their winning idea or innovation through real-world work at one of the biggest beauty companies in the world. 

To learn more about the competition, sign up now at . Entries are due on March 25, Friday. The Philippine National Finals will happen on April 22. 

About L’Oréal BrandStorm

L’Oréal Brandstorm was established in 1992, with the 2022 edition being its 30th. Eighteen different countries have won the competition since it was first established, with the first Filipino team winning in 2012.

Since the participation of the Philippines in the global competition in 2009, we have consistently brought together the best talents from our partner universities and have impressed our counterparts from all over the world in the International Finals in Paris. In 2012, the Philippines bagged the Worldwide Championship, besting finalists from over 40 other countries. 

BrandStorm Philippines has consistently been a part of the top three countries to have the biggest Brandstorm franchise among all 150 L’Oréal subsidiaries around the world. Year on year, BrandStorm continues to be the main hiring source for L’Oréal young talents — from interns to Management Trainees.

About L’Oréal

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 35 diverse and complementary brands, the Group generated sales amounting to 27.99 billion euros in 2020 and employs 85,400 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal sets out ambitious sustainable development goals across the Group for 2030 and aims to empower its ecosystem for a more inclusive and sustainable society.

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