The Junior Entrepreneurs’ Marketing Association (JEMA) is the leading premier marketing organization of De La Salle University – Manila. For 46 years, the organization continues to pursue its vision and mission to become a nationally competitive marketing student organization. One that creates opportunities for holistic development to prepare well-rounded leaders to help shape a more progressive society.
Over the course of the academic year 2021-2022, the organization’s primary focus was to create a safe environment for growth where creative freedom is fostered, critical skills are developed, and nurturing relationships in the process. All of which are key factors along with marketing in producing innovative, valuable, and impactful projects for the benefit of internal and external stakeholders despite the negative effects of the pandemic and limitations of the online setting.
With passion and perseverance, JEMA won three (3) prestigious national awards in the Philippine Junior Marketing Association’s 9th Marketista Awards last July 17, 2022 at Le Parc Event Hall, Pasay City for the following categories:
Intercollegiate Category (GOLD) – FUSION: Building Marketing Pioneers
Project Heads: Jam Alfad, Daniel Gabriel Bato, Justine Bobadilla, Rina Dela Cruz, Jersie Mataragnon, and Eunice Uy Tan
Corporate Social Responsibility (SILVER) – Envisage: Envisioning a Sustainable Future
Project Heads: Kyla Amadora, Chin Jacinto, Samson Dai, Macy Lee, Stephanie Labonite, and Chantelle Santiago
Breakthrough Category (BRONZE) – JEMA Tune In
Project Heads: Chin Jacinto, Macy Lee, Kim Lim, Danielle Tan
Photos taken by Ydnam Sollab Production
On July 15, JEMA was part of the 15 Junior Marketing Associations nominated for the next Most Outstanding Student Marketing Organization award category in the Agora Youth Awards 2022, which is known to be the most prestigious marketing award-giving body in the Philippines. Ranking as a Top 6 Finalist, JEMA’s 46th President, Bianca Cerdenia, defended the organization in the national finals through a face-to-face interview last July 27 at Common Ground, Pasig City.
The judging panel consisted of different professionals in the industry such as Kakam Gabunada (VP Jollibee), Atty. John Miguel (DLS-CSB Dean), Lucien Dy Tioco (EVP PhilStar), James Paul Santiago (CEO Create Salon), Alvin Teo Ong (COO Dairy Tech, Chocnut), Faith Abano (CEO Celestial Media), Maeyeth Cadungog (PMA President), Dinah Yau-Lim (COO Primer Group), Albette Buddahim (CMO Primer Group), and Edgar Allan Caper (CEO Caper Group).
Photo taken by RichArt Photography
After a rigorous selection process, JEMA was awarded as one of the Top 3 Most Outstanding Student Marketing Organizations of the country by the Philippine Marketing Association during the awarding ceremony held last July 29, 2022 at One Esplanade, Pasay City.
Photo taken by Dream Captured Film & Photography
“We are very honored and proud to have represented the university and achieved the prestigious national level awards. All of which wouldn’t be possible without the leadership of the entire 46th Executive Body and the joint effort of all 71 Officers, 278 Junior Officers, 2 Central Committees, 668 Members, and the guidance and consistent support of the Faculty Advisers; Sir JL Liongson, Sir Emil Santos, Sir Carlo Saavedra, Sir Mond Vergara, and the rest of the Department of Marketing and Advertising”, quoted by Cerdenia.
Photo taken by Mendoza Visuals
As JEMA transitions to its 47th year, the new Executive Board pledged to uphold the organization’s four pillars of excellence, inclusivity, collaboration, and involvement, and to continuously build on the legacy and strive to Rise Above the Rest.
Mabuhay Marketistas, Animo La Salle!