Marking the 15th anniversary of the Ramon V. del Rosario College of Business (RVRCOB), the Business College Government celebrated the occasion with various business opportunities in “COBroadway: COB Week 2026.”
Highlighting how business practices are not only meant to be sustainable but also care for the community with an outreach program, bazaar, and ad competition, RVRCOB students showcased their initiatives and skills as a force for good.
Venturing forward
In collaboration with the Center for Social Concern and Action, COB Week 2026 opened its curtains with “Venture Forward” on July 18, with learners from DLSU’s Alternative Learning System. The event engaged a reported 40 attendees, helping them gain a grasp of management training.
The morning session helped break the ice among the students and their peer-mentors with games and activities themed around doing business.
In the afternoon, the event then transitioned to educational lectures as they prepared to construct their “Be Your Own Boss” worksheets. Dr. Raymond Vergara from the Department of Marketing and Advertising discussed core business concepts and marketing mix, emphasizing ideas such as product, people, place, and promotion. He also stated:
“Hindi porke nagtanim ka, bukas may bunga ka na,” he said to stress the importance of patience and strategy in marketing.
(Just because you’ve planted something, it’ll bear fruit the next day.)
With Atty. Mark Anthony Casanova from the Department of Decision Sciences and Innovation, the students were introduced to cash management and recordkeeping, teaching them how to efficiently handle and keep record of the money that they earn. They were also taught basic formulas to calculate their assets, liabilities, and equity to kickstart their business.
Advertising goodness
Despite the suspension brought about by the transport strike, the next event, “Adstravaganza,” pushed through online on July 22. The advertising competition featured four advertisements advocating change for the common good.
Bringing their expertise to the table as competition judges were the Department of Marketing and Advertising’s Dr. Rajan Sadhwani, DLSU faculty member Dr. Leveric Ng, and PHINMA-DLSU Center for Business and Society’s Communications Officer Madriella Mendoza.
The first group to present, named “Wicked Force,” represented by Kellyn Senas, highlighted the relationship built through constant interaction between a vendor in the Agno Food Court and a regular customer buying Coca-Cola from him. “But when the business is reduced to mere receipts, we lose sight of the human dignity that makes enterprise meaningful in the first place,” Senas highlighted.
“The Lyns,” composed of sisters Jovelyn and Hailyn Chua, emphasized in their ad that businesses are not just about money, but also the lives they change. “While profit is important, it is not the only measure of a business’s success,” Hailyn shared.
Next to present was “ALIGN,” a six-member group composed of Isabella Rivera, Leslene Cerbolles, Brett Yeo, Carlito Dimaano, Geoffrey Naguit, and Rugero Fariñas. Their ad highlighted their polo shirts and their model, Paula, who enjoyed putting on the shirts so much after realizing that she could do it herself, according to ALIGN President Isabella Rivera.
Last was vlogger Emman Ebreo, whose comedic video featured him in the Cory Aquino Democratic Space promoting ethical and sustainable practices through a slapping match. “Choose people in every business decision because that’s the heart of business as a force for good,” Ebreo emphasized.
In the end, ALIGN won the Most Creative Output, Emman Ebreo achieved the Judges’ Choice Award, while Wicked Force and The Lyns were lauded as the Best Overall Advertisements.
As the college continues to produce future business leaders, these students from RVRCOB continue to be a force for good, championing ethical business practices to benefit not only themselves but also the communities that they serve.
