PRESS RELEASE: PINK WAR Walk and Run

Breast cancer claims thousands of lives around the world every year. To date, it remains the number one killer of Filipino women.

Anyone can be a victim – mothers, daughters, sisters, and friends, regardless of age, race, social or economic status. This makes breast cancer and the fight against it, everyone’s major responsibility. Raising awareness is one powerful way to win this fight.

As the leading corporate advocate of causes affecting women, Avon launched the awareness and fundraising initiative dubbed Kiss Goodbye to Breast Cancer (KGBC). Globally, we have raised more than US$740 million for the breast cancer fund through initiatives in more than 100 markets where Avon operates. KGBC was launched in the Philippines in 2002 and fundraising efforts since then have allowed us to establish and maintain the Philippine General Hospital – Avon Breast Care Center and support selected provincial hospitals.

This 2014, Avon invites everyone to support the KGBC campaign through self-initiated acts of kindness and initiatives. Aptly called PINK WAR Walk and Run, the campaign will allow us to actively raise awareness and reach out to countless women as more and more people become involved.

This campaign will culminate with our annual walk and run event happening on October 12, 2014, Sunday, at the SM Mall of Asia Open Grounds.

In this light, we are inviting you and your students to be part of this worthwhile event. Our Coordinator for PR and Communications, Ms. Louraine T. Castillo, will be contacting your office to schedule an appointment to discuss the event and campaign. For initial inquiries, she may be reached via email at [email protected] or you may call 864-2649.

Your school’s participation in this year’s event will strengthen the message that all of us are one in the fight against breast cancer.