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Opinion Opinion Feature

Creativity as a natural process

Last Friday, I attended an advertising conference that featured different speakers who came from well-known agencies across the country.  Their resumes boast of years of experience in the various areas of the advertising industry. Throughout the talk, the speakers showed different television commercials (TVCs) that were critically acclaimed and were recognized for their creativity. Not…

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Opinion Opinion Feature

To the last four years

T-minus two weeks until I cap off my stay in this University. After four years, two program shifts, and 56 units of unnecessary classes, it would be an understatement to say that I am ready to graduate. However, instead of finishing the mountainous amount of work I have due in the next few days, including…

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On joys and passion

Do what you love. In following one’s passion, this has been a common advice that we grew to follow. But have we actually been able to do what we truly love? On reading Miya Tokumitsu’s criticism of how “doing what you love” is a big myth, we don’t usually perceive work as taking on the…

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Opinion Opinion Feature

Tenderness for the vernacular: Jejemons and our inauthenticity

Every now and then, I would see Facebook friends sharing a photo of a group of jejemons on my newsfeed, accompanied with the usual caption of ridicule and mockery. Jejemons are people who speak (30WwzZ mxzta n4 p0h,,,?) and dress (stereotypically in a bandana or a colorful cap, oversized shirts, and baggy shorts) a certain…

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Opinion Opinion Feature

Practice what you preach

It’s election season again, and just as candidates and their political parties have started to mark their territories with tarpaulins, standees, and other campaign materials, so has the student body been able to witness various efforts at mudslinging, in hopes of tainting the other party’s name and reputation, as well as stories from students (and even faculty…

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Opinion Opinion Feature

12,833 human lives and counting

With just a single bullet to the head, all that a person ever knows, all that they ever value in their life, ends. It’s been a year since the war on drugs started, but the very causes of it, such as the systematic trade and supply chain of illegal drugs, have not been confidently identified by government…

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Opinion Opinion Feature

A selfish generation

“In a world where you can be anything, be kind.” It’s the kind of quote you see accompanying vague, try-hard artsy pictures or posts on social media—overused, cheesy, and clichéd, maybe, but it doesn’t make it any less true. I had just finished my day’s work at my OJT in Makati, the downpour was fierce, and…

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Opinion Opinion Feature

Good design, bad design

Last May, I attended an international conference called User Experience Philippines (UXPH) 2017: Design For a Better Philippines. For two days, Bonifacio Global City was host to around a hundred different professionals coming from diverse fields, as developers, graphic designers, psychologists, marketers, and government officials all came together to talk about “UX” or “User Experience…

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Preparing ourselves

For my business communication class, we had a mock interview to practice our communication skills. During the activity, I got a glimpse of the different resumes of my classmates and peers, and noticed that several of them were filled with lines and lines of the various co-curricular activities that we had participated in over the…

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Opinion Opinion Feature

Our job as students

In one of my floating classes this term, my professor routinely gives us short quizzes to check if we’ve read the week’s assigned readings. These quizzes aren’t difficult; they’re made up of ten objective-type questions, and are checked right after we answer them—exchange with your seatmate, honesty system. I slowly got annoyed, however, when I…